Write plainly, please

Are you making your content harder to use by using jargon and hard-to-comprehend language?

A friend dropped me a note today because he was reading the company profile of a business and came across this:

one of the world's leading designers, manufacturers and distributors of door access systems

The phrase door access systems set him off. Why? What does this company make? It makes garage doors.

Why getting a website name is better now than ever

It can be incredibly frustrating to find a domain name for your website. You think you’ve thought everything through, only to visit your domain name registrar of choice to search for the name when you see those dreaded words: “Sorry, that domain name is already taken.”

Fortunately, things have started to change for the better in a big way.

What’s a domain name?

Before we get too far, let’s discuss what a domain name actually is.

Avoid underlined words on your website

While visiting a website the other day, I found myself getting frustrated using the website over something as silly as underlined words.

When words are underlined on the web, it gives the appearance that they are hyperlinks, and can fool the visitors into thinking they're supposed to be links. I consider myself a pretty seasoned web user, and I was surprised and how much it was frustrating me. I got to the point where I was clicking on random elements of the page, because I wasn't sure what I could trust anymore.

Web Site 101 - getting newbies started

In November I gave this talk to a group of non-profit workers who had absolutely no idea what it took to get a web site up and running.

It's pretty basic to those of us with experience under our belt, but I can remember what it was like to be in that position. Like when I wanted to show off my new web site and emailed my friend the URL of (which, if you don't know, is only viewable on my computer, oops).

Ah, memories.

Taming Snow Leopard

A couple of weeks ago I purchased one of the new 13" MacBook Pro laptops. One of the first things I like to do when getting a new machine is to reinstall the OS so I can remove any software that isn't deemed install-worthy (extra printer drivers, additional language support, iWeb, etc).


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